Our Simulation

Bossy Airline

Many studies have shown that employee engagement is directly link to organization's profit. Without a solid HRM system, many companies are facing with high staff turnover, lack of accountability, and unfavorable cultures. Improving overall engagement is requires hard work from all managers, existing and newly promoted.

  • Industry: Applicable for all
  • Course Objectives: People Developement
  • Target Audience: Managers
  • Learning Pattern: Classroom
  • Classroom Size: 25-30 people
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Food Empire

Food and Beverages industry is one the few industries that has the highest volatility in "customer preferences". "Capturing" market share is not as difficult as "Maintaining" market leader position. Because downstream products are very easy to customize, barrier to entry is very low, while customer switching cost is even lower.

  • Industry: Food & Beverages
  • Course Objectives: Business Acumen
  • Target Audience: Managers, Supervisors
  • Learning Pattern: Classroom
  • Classroom Size: 20-30 people
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The Plaza

In most situation, we all must manage stakeholders around us through planning, negotiation, and excellent execution skills. Since we all don't have unlimited resource, we must be "selective", prioritize, and strategize how we spend our limited and most valuable resources; time and money.

  • Industry: Applicable for all
  • Course Objectives: Entrepreneurial Mindset
  • Target Audience: All Level
  • Learning Pattern: Game for conference
  • Classroom Size: 40-3000 people
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Milky Way

The war of "brands" has never decline for many centuries. It no longer represent by just a superior product, but rather a complete superiority of customer experience, a "trust mark" that customers favor over brands; superior product, recommend by trustable source, exceptional aftersales services.

  • Industry: Baby nutrition, FMCG, Retail
  • Course Objectives: Strategic Management
  • Target Audience: Middle management, High Potential
  • Learning Pattern: Classroom
  • Classroom Size: 25-30 people
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Wall Street Journey

Banking industry was one of the first who have been disrupted by digital economy, namely the "Fin Tech" companies. Thereby brings the need to revise how banks formulate their strategy against vast number of unknown competitors.

  • Industry: Banking
  • Course Objectives: Strategic Management
  • Target Audience: VPs, Manager
  • Learning Pattern: Classroom
  • Classroom Size: 25-30 people
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Business 101

The simulation provides end-to-end overview of manufacturing business; from buying raw materials to delivery finished goods to customer. The challenge of the simulation lies in 3 inter-link modules; Production Module, Financial Module, Business Diversification Module.

  • Industry: Applicable for all
  • Course Objectives: Business Acumen
  • Target Audience: Staff / Supervisor
  • Learning Pattern: Classroom
  • Classroom Size: 25-30 people
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Billion Dollar Marketing

The simulation was designed to educate marketing & sales related personnel to understand the affects of new regime that impose financial constraints on their day-to-day operation. It also aim to improve front-line personnel to be more selective in “Channel Management”.

  • Industry: Insurance
  • Course Objectives: Business Acumen
  • Target Audience: Manager, Supervisor
  • Learning Pattern: Classroom
  • Classroom Size: 25-30 people
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Clinker

Understanding end-to-end activity and able to make smart decision in cement business is a required competency for most employees in the company, especial the high-potentials or talent individuals who are next in line to be promoted to higher position.

  • Industry: Cement
  • Course Objectives: Business Acumen
  • Target Audience: Staffs , Managers, Supervisors
  • Learning Pattern: Classroom
  • Classroom Size: 25-30 people
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Financial District

In most universal banks, large portion of employee only understand a portion of bank's value chain, mainly their role and responsibility. But in order to improve bottom line, it is crucial that employees see "the big picture", understand the entire value chain, and basic knowledge in Finance and Accounting.

  • Industry: Banking
  • Course Objectives: Finance for non-finance
  • Target Audience: All levels (junior to VPs)
  • Learning Pattern: Classroom
  • Classroom Size: 25-30 people
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Coal War

Operating a coal business involves many risks. Whether it is the collapse of the soil The contractor left the job,regulations from the government, and people involved in this business. Therefore, it should study and understand the risk management that may affect the financial statements of the business.

  • Industry: Energy
  • Course Objectives: Business Acumen
  • Target Audience: All level
  • Learning Pattern: Classroom
  • Classroom Size: 25-30 people
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Powervana

Powervana  provide learner  the opportunity to practice business management skills. Starting from investment planning Establish a strategy for power plant business for a competitive advantage (Synergy) As well as providing opportunities for students to face risks in various areas that may arise.

  • Industry: Energy
  • Course Objectives: Business Acumen
  • Target Audience: All level
  • Learning Pattern: Classroom
  • Classroom Size: 25-30 people
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Cleanergy

Cleanergy  offers learner the opportunity to study solar cell business models, both sales and leasing models. Starting from Customer segmentation, Target Market, Customer data analysis for persona and used it to plan marketing strategies based on customer needs.

  • Industry: Energy
  • Course Objectives: Business Acumen
  • Target Audience: All level
  • Learning Pattern: Classroom
  • Classroom Size: 25-30 people
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Data Analytics

Many challenges we face in today’s business environment are new with unique set of constraints. Only the winning company, who manage to uncover “insight” from the “ocean of data” can stay ahead of its competitors, which is why many new born “unicorns” are tech-company whom are overtaking their legacy competitors.

  • Industry: Applicable for all
  • Course Objectives: Data Analytics
  • Target Audience: Manager ,Supervisors ,Staff
  • Learning Pattern: Classroom
  • Classroom Size: 5-25 people
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Strategic Leadership

In this course content, students will practice strategic planning, analyzing opportunities and risks. Negotiate with friends from different teams. to demonstrate leadership potential and will be measured Strategic leadership characteristics through self-evaluation and 360-assessment from teammates and peers.
Assessment of the Strategic Leadership Characteristics of Each Learner will be divided into 2 areas of focus, namely Business Focus and People Focus, because strategic leaders who will succeed Must be able to generate profits for the organization and win the hearts of those around you at the same time.

  • Industry: Applicable for all
  • Course Objectives: Strategic Management
  • Target Audience:
  • Learning Pattern: Classroom
  • Classroom Size: 20-30 people
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Design Thinking & Innovation

All participants will gain an understanding of how to apply design thinking in business, work, and life through Board-Game Simulation, to identify new opportunities, development, and test possible solutions for their initiatives. Thus, they will learn how to take benefit of business strengths and create new opportunities in this post-crisis environment by applying design thinking and innovation.

  • Industry: Applicable for all
  • Course Objectives: People Developement
  • Target Audience:
  • Learning Pattern: Classroom
  • Classroom Size: 30-40 people
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Roadster

Developing

  • Industry: Applicable for all
  • Course Objectives: Business Acumen
  • Target Audience:
  • Learning Pattern: Classroom
  • Classroom Size: 20-40 people
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Accounting 101

หลักสูตรบริหารการจัดการบัญชี และ การเงินในรูปแบบ Board-game ได้ออกแบบมาเพื่อให้ผู้เข้าอบรมสามารถเข้าใจ และ เรียนรู้ถึงงบการเงินที่จำเป็นขององค์กรทั้ง 3 ประเภท ได้แก่ งบแสดงฐานะทางการเงิน งบกำไรขาดทุน และ งบกระแสเงินสด นอกจากนี้ยังได้เรียนรู้ถึงกระบวนการทางบัญชีที่เกี่ยวข้องกับงบการเงิน สามารถเข้าใจง่าย เพื่อนำไปเป็นพื้นฐานต่อยอดในกระบวนการวิเคราะห์ผลประกอบการได้อย่างแม่นยำ

  • Industry: Applicable for all
  • Course Objectives: Finance for non-finance
  • Target Audience:
  • Learning Pattern: Classroom
  • Classroom Size: 30-40 people
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ABG: Mini MBA การบริหารจัดการเชิงกลยุทธ์ และ นวัตกรรม รุ่นที่ 3

มหาวิทยาลัยธรรมศาสตร์ วิทยาลัยนวัตกรรม ร่วมกับ บริษัท Ingenious Simulation จำกัด ได้ร่วมกันพัฒนาออกแบบหลักสูตรฉบับเร่งรัด ผ่านกระบวนการเรียนรู้ในรูปแบบเกมจำลองธุรกิจเสมือนจริง โดยผู้เข้าอบรมจะได้เรียนรู้ถึงความสําคัญของเทคโนโลยี และ นวัตกรรมดิจิทัล ที่จะเน้นการปฏิบัติให้เข้าใจภาพรวมของธุรกิจ เพิ่มศักยภาพการแข่งขันในระดับสากลเพื่อนํามาใช้จริงอย่างสร้างสรรค์ สร้างคุณค่า พร้อมก้าวทันวิกฤตการณ์ทางเศรษฐกิจ 

  • Industry: Applicable for all
  • Course Objectives: Strategic Management, People Developement
  • Target Audience: Managers, Director, CEOs
  • Learning Pattern: Classroom
  • Classroom Size: 30-40 people
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